Energy Drinks Started the New Age Beverage Industry

Everyone wants to enhance their lives and their health in some way. When there's a product that promises to help with our health or with our well-being, we tend to give it a second look to see what it might be able to offer us. And while the fountain of youth and vitality is yet to be found, new age beverages are stepping into the market in the meantime.

What's interesting is that new age beverages don't have special ingredients necessarily in order to appeal to the masses. One of the early trends in new age beverages was actually the bottling of water into individual containers. Consumers were shown that their ordinary tap water just wasn't good enough, clean enough, or pure enough for their drinking habits. People began to carry around these individual containers and sip water frequently. The water bottles became status symbols of good health.

There are numerous producers of this water that emerged. Some waters came from natural springs, while others came from exotic places. And people drank it up. They didn't mind spending an additional dollar on the bottle of water and liked the idea that they were getting their daily recommended water allotment.

But as new water filters were created, people began to think that perhaps they could 'make' their own bottled water taste at home, so this trend began to decline. That is not to say that many people are not still buying water, but fewer people seem to be as interested in the market. To supplement this trend, market researchers began to look at what was missing from the beverage market.

One of the first things that they saw was that the supplement market was doing well and that maybe there was a way to add these kinds of supplements to the beverages they were selling. Liquid vitamins had been around for a while, but what if they were added to tasty beverages? People loved this idea and thus the new age market really began. People loved the idea that the supplements in these drinks could enhance their metabolism and increase their energy. They craved the idea that a drink could help them focus or help their stamina.

Ingredients like guarana and taurine, caffeine and Echinacea were all added to the drinks, giving each beverage a sort of purpose - which allowed manufacturers to charge a little extra for the drink itself. These drinks could also be flavored with fruit juices and artificial sweeteners, which allowed them to be low in calories, but better tasting than their 'ordinary' soda.

New age beverages seem to be increasing in choices as well. You can now find these drinks at local gyms and delis in addition to the normal soda selection. However, people love things that are new and different, so these drinks tend to be more popular than ever. And with cool designs and bottles, people love to carry them around and show off their taste in new age beverages.

The Fast & instant world of Fast food

Today everybody is trapped by ‘instant-mania’. Everyone wants every thing on tip of the hands of clock. In this world of busy bees every small and large, worst & best, living-nonliving thing has got speed, all in different and in some specific manner. Everything is prefixed by words- instant, fast, quick, rapid, immediate, urgent, direct. Even the food, which is one of our basic requirements, has got a prefix- ‘Fast’.

There is no need to explain the meaning of the word ‘Fast-Food’ or to specify the things coming under his type of food as everyone is very-well aware of this. Today moving with the wheels of time every elder and older one is enjoying this ‘Fast-food’.

This food is most common among the youngsters these days. It was the most popular food amid the children in United State previously, but it has become famous and favorite throughout the whole world very rapidly. Right from the 2 year kid to the 60 years old granny enjoy this delicious and affordable food as today it’s just a phone call away from our tongue any time in a whole day, which makes this affordable for our precious time. Consumption of fast-food is highly prevalent in both genders, all racial or ethnic groups, and all regions of the country. This shows that not any class or age group or region is untouched by this health evil called Fast-food.

Though this food is good for our time and tongue, is not good for our health. It is not nutritionally balanced and hence unhealthy when consumed frequently in the long run. This kind of food is loaded with colossal amount of calories as contain refined sugar & fats and is also very high in sodium. Except all these, this food is poor in dietary fiber and essential nutrients like vitamins and minerals.

On the top of all above drawbacks one more thing is there to add in the list, is that this delicious but unhealthy food is a kind of additive, on which one get hooked and keeps consuming in an uncontrolled way in spite of knowing its hazards for our health. All this makes us difficult, to go for the healthy food, according to the researches conducted regarding the effects of Fast Food. The researches also tell that fast food endorse positive energy balance into us, which results in the weight gain and gifts us obesity.

The high amount of sodium present in most of these foods increases the risks of high blood pressure and also leads to build up the body-fluids in case of people who are suffering from congestive heart failure, kidney diseases. Along with all this, the variety of dishes or stuffs comes under this type Fast food cause many health hazards among adults as well as children.